Project: Product Photography – 4x4 Truck Accessories
Client: Gearmate
Vehicle: Ford, Toyota, Mitsubishi, VW
Location: UK
Over the course of a year, we worked with a leading 4x4 truck accessories brand, Gear Mate, creating a comprehensive campaign of lifestyle photography and video content, showing their drawer systems and kit in real-world use. The focus was on authenticity, helping potential customers see themselves using these products in their daily lives.
We developed and managed the entire production, organising locations, props, vehicles, and real people to reflect different sectors such as tree surgeons, farmers, mechanics, and utility workers. Shoots took place across diverse settings, including woodlands, farms, wind farms and rural roads, showing how the kit works not just professionally, but for personal use too, from horse riding, shooting and shopping trips.
Each setup came with its own unique challenges. We handled animal safety, working at height, transporting fully loaded vehicles, and even managing sensitive elements like licensed firearms for a shooting lifestyle context.
With unpredictable UK weather, tight location schedules, and a lot of equipment on the move, this campaign demanded flexibility and control at every turn. We used battery-powered lighting and created a distinctive look through custom colour grades and tones, giving the brand a recognisable visual identity across platforms.
The content is now used across advertising, websites, video campaigns and social platforms, delivering a visual story that connects product design to real-life utility.
